Refraction is a creative education platform for professional hairstylists.
Advanced cutting and colour training for stylists, salons and teams who want to level up.
Refraction is not a school. It’s a creative education space for professional hairstylists who want more.
After years of experience in the industy we felt it was time for a change. We wanted to put stong techniques in the first place, a foundation to get creative from, with less focus on product sales but on the struggles stylist feel in their work and create a strong fundament you YOU the stylist to work more freely and have more confidence behind the chair.It is built around the craft, the process, and the belief that real growth comes from clarity, structure and shared creativity.
Refraction is led by Danny van Tuijl, an educator and creative director with more than 15 years of experience shaping salons, collections and creative teams across Europe. His work has always centred on structure, intention and honest critique — qualities that many stylists feel are missing in today’s education landscape.
Refraction reflects that philosophy. It isn’t about producing followers or repeating someone else’s style. It’s about giving hairstylists the clarity, direction and creative support they need to develop their own voice. Danny brings a combination of technical discipline, conceptual thinking and real-world industry experience — offering guidance that moves teams forward in a tangible, measurable way.
We believe in collaboration; bringing different skillsets, perspectives and experiences together. Not to follow, but to shape, question and refine.
Our approach is built on structure, direction and clarity. No trend recycling. No sales agenda. Just the fundamentals that actually move your work forward: form, movement, concept and execution.
Refraction is not a school. It is a creative space for hairstylists who want depth, intention and real growth in their craft.
Not sure what fits?
Every stylist/salon has a different entry point. That’s the whole idea.
Whether you want to refine your cutting, reshape your work for editorials, or rethink your whole process — we’ll help you find the right path.
Since 2023, we’ve helped salons and stylists across Europe reshape their creative process — from various award-nominated work to accelerator programs for salon teams .
“I loved it that everything has been so personalised.”
— Reza Hair Berlin on her tailor made colour seminar
“When going into the process of the Journey of Creation, I quickly noticed, ‘Wow, this could really get us to the next level.’”
Ton terburg & Bonton kapper Nijmegen on
participation ‘the journey of creation’
I’m Danny van Tuijl — educator, art director, and hair obsessive.
Refraction was born out of a frustration with vague education and a love for real creative growth.
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Over the past 15+ years, I’ve worked across more than five countries — from small salons to international stages.
I’ve lived this craft from every angle: cutting behind the chair, creating collections, working backstage at fashion weeks, and mentoring salons across Europe.I opened my own salon early 2019, built award-nominated work with incredible teams, and found myself returning — again and again — to one thing:
the power of education when it’s honest, structured, and creatively sharp.Everything I’ve learned — the mistakes, the wins, the pressure, the growth — feeds into how I now teach, coach, and create with others.
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Too much hair education is vague, ego-driven, or selling something on the side.
Refraction is the opposite: no product push, no fluff, no performance.It’s built for stylists and teams who want real creative development — with structure, direction, and clarity.
Whether we’re working on a single seminar or building a full collection, it’s about shaping work that means something, not just looks good on Instagram.This is the education I wish existed when I started.
Not a school. A lab.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!